This Time We Mean It is the fifth studio album by REO Speedwagon, released in 1975. It peaked at number 74 on the Billboard 200 chart in 1975, It was the third and last album to feature Mike Murphy on vocals. The CD version of the album has been out of print for many years, but produced the single "Reelin'" (written by Murphy). The art style on the cover of the album is remarkably similar to the art style of Czech Art Nouveau painter and decorative artist, Alfons Mucha. Read more on Last.fm.